The winds of change have come to Lossless and we’re having a CMO swap — Gytis, also known as Viziris, who has been at the Lossless marketing wheel for the past half of turbulent 2021, is transferring it to Monika! An ambitious marketing professional with a goal for Lossless — to become the project everyone speaks of when discussing DeFi security. Gytis will be moving on to MEV Capital, a leading EU DeFi fund.
She has been working with Gytis and us all side by side from the shadows for a couple of weeks now to get a grasp of what our community is and construct a marketing strategy along the way. We’re sure you already got the chance to witness Monika’s eagerness to work together with the community, help out and bring in fresh energy.
Monika stepped into technology back in 2015 when she was Head of Export at an IT association, leading 120+ companies towards global partnerships and worldwide visibility. In the same year, she got to learn about blockchain and never stepped out since.
Prior to immersing herself in crypto, after being hooked on what this industry is capable of, she worked as the Head of Marketing for 2 years in one of the most innovative AdTech companies called Eskimi — a company with 1.5+ billion profiled users and operations in 130+ markets, working with brands like Nike, Toyota, Samsung, Coca-Cola and more. She created their digital presence from scratch and ensured brand awareness was ever-expanding.
Before coming to Lossless, she was the CMO of Brokoli Network — a project aiming to offset blockchain’s climate impact.
Our team is very happy to welcome her to continue our marketing activities as well as bring in new ideas for implementation. Welcome to the team!
Monika’s message to the community
“Everyone, I am super excited to join both Lossless team and your ranks! It was a pleasure to witness how much you care about our project and what it brings for DeFi. Rest assured that together we will work towards message amplification so that the world and our industry members know what Lossless is and what it stands for.
I am honored to take over the CMO role from Gytis who has been doing a tremendous job leading our marketing. These past few weeks were an awesome course to learn from him all the best practices and integrate new ideas to give Lossless a boost. Stay tuned!”
Lossless is the world’s first DeFi hack mitigation tool for token creators. Apart from our known cyber security solutions and renowned professionals, the community also plays a role. With a tangible reward system, community members are also encouraged to explore new ways to detect hacks and fraudulent transactions.
Our protocol halts counterfeit transactions through various methods of fraud identification and automatically reverses any stolen tokens back to the original owner. Our solutions to the impending problems of cyber theft within the blockchain space are thorough and applicable within many protocols.